LAHORE: Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced its expansion in Pakistan as part of its continued growth strategy across key emerging markets.
With Pakistan’s travel sector witnessing steady growth and a rising demand for both domestic and international trips, Wego is entering the market at a pivotal time. The company aims to provide travelers with greater convenience, localized payment options, and access to the best deals on flights, hotels, and more — all tailored to the needs of Pakistani users.
As part of this expansion, Wego is introducing seamless booking in local currency (PKR), eliminating exchange rate fluctuations and hidden charges. Leveraging its local IATA accreditation, Wego has also partnered with leading Pakistani airlines including AirBlue, AirSial, Fly Jinnah, PIA, and Serene Air. Combined with thousands of global carriers and hotel partners, these collaborations ensure travelers have unmatched access to a wide spectrum of choices, from low-cost options to premium services.
To enhance the booking experience further, Wego’s intuitive platform offers transparent fares, timings, and amenities, helping users make smarter and faster decisions. Exclusive deals designed specifically for Pakistani travelers reflect local preferences, popular routes, and seasonal trends. A dedicated Pakistan-based support line will also provide 24/7 assistance, ensuring customers can travel with confidence.
Commenting on the expansion, Dean Wicks, Chief Flights Officer at Wego, said: “Pakistan represents a rapidly expanding travel market, fueled by a youthful and energetic population with a strong appetite for both domestic and international journeys. Acknowledging that online transactions and connectivity can occasionally pose challenges, we are proud to announce the launch of our first consumer-direct outlet in Lahore to provide travelers with added convenience and support.”
Ross Veitch, CEO & Co-founder of Wego, added: “Wego has operated an R&D center in Lahore for several years, and beyond being a valuable source of developer talent, Pakistan is also becoming an increasingly important market for us. We see strong potential to grow by making it easier for Pakistani travelers to plan and book their trips through Wego. By partnering with local airlines, hotels, and travel providers, we aim to deliver more choice and better value to travelers.”
This move comes at a time when Pakistan’s aviation sector is experiencing significant momentum. Over the past year, national and international airlines have resumed suspended routes, added new destinations, and increased overall capacity, strengthening Pakistan’s connectivity with Europe, the Middle East, and domestic tourism hubs. Islamabad, Lahore, and Sialkot each recorded five new or resumed international connections, while Karachi, Peshawar, Multan, Faisalabad, and Skardu also welcomed fresh routes. Notably, Islamabad now offers direct access to Paris and Manchester, Lahore has regained connections to Baku, Dammam, and Kuwait, and Sialkot has added routes to Bahrain, Doha, Muscat, Abu Dhabi, and Riyadh.
“The past year marks a turning point for Pakistan’s aviation market,” added Wicks. “With national carriers resuming European flights, new Gulf routes opening, and foreign airlines increasing capacity, passengers now enjoy more choice, better access, and stronger global connectivity.”
Looking ahead, Wego sees strong growth prospects as PIA prepares to re-enter the European market and private carriers like AirBlue, AirSial, and Serene Air receive approval for international operations. The Gulf remains the largest driver of outbound demand, while Europe is once again emerging as a key long-haul market.
By deepening its presence in Pakistan and building stronger local partnerships, Wego is positioning itself to serve this rapidly evolving market. With enhanced connectivity, localized services, and exclusive travel offers, the platform is set to deliver smarter, more personalized travel experiences and reinforce its role as the preferred travel partner for Pakistani users.
