Islamabad: Artificial intelligence is rapidly changing the way people plan and organize their travel, offering faster searches, personalized recommendations and better deals. However, concerns over privacy and cybersecurity risks are preventing many travelers from fully trusting AI tools with their personal information, according to a new study by cybersecurity firm Kaspersky.
The survey found that travelers are increasingly relying on AI to simplify trip preparation, with 73% of respondents saying they use AI tools to save time and make travel planning easier.
Finding information about destinations and receiving personalized recommendations ranked among the most common uses of AI, with 65% of participants identifying these benefits. Meanwhile, 63% said they use AI to discover more affordable travel options, while 61% rely on AI to find information that may otherwise be difficult to access.
As AI becomes more involved in travel decisions, including hotel searches, ticket bookings and itinerary planning, users are also becoming more aware of the risks associated with sharing personal data.
Travelers Remain Cautious About AI Privacy Risks
Kaspersky’s research showed that nearly half of travelers are unwilling to share sensitive information with AI platforms due to security concerns.
Around 48% of respondents said they recognize potential risks linked to AI use and avoid providing confidential data, including personal details that could compromise their privacy.
Another 37% of travelers said they do not have major concerns about AI security but still take precautions when using these services.
Together, these figures indicate that 86% of people using AI for travel planning consider data security while interacting with AI tools.
Only 14% of respondents expressed complete confidence that sharing any type of information with AI systems is entirely safe.
Experts Urge Responsible AI Use
Vladislav Tushkanov, Group Manager at Kaspersky AI Technology Research Center, said the cautious approach among travelers reflects growing awareness about digital security.
He noted that while AI-powered tools can make travel planning more convenient, users should remain careful about the information they share and avoid providing unnecessary personal details.
According to Tushkanov, conversations with AI systems can still face cybersecurity risks, while recommendations or deals generated by chatbots may sometimes direct users toward fraudulent offers.
He advised travelers to treat AI as a helpful assistant rather than a replacement for personal judgment, especially when handling sensitive information or making financial decisions.
Kaspersky Shares Safety Tips for AI Users
Kaspersky recommended that travelers avoid sharing confidential information such as identity documents, residential addresses, passwords and other sensitive details with AI assistants.
The company also advised users to verify AI-generated links, emails and recommendations before accessing them, while using trusted security solutions to identify suspicious websites and protect online payments.
For travelers relying on AI tools while abroad, Kaspersky also highlighted the importance of maintaining reliable internet access to safely use digital services.
As AI adoption continues to expand in the travel sector, experts say balancing convenience with cybersecurity awareness will be essential to ensuring safer digital experiences.
